Back

Back

Choose a product category with a history of recalls and safety incidents, and redesign it with a strong emphasis on user safety.

Brief

Choose a product category with a history of recalls and safety incidents, and redesign it with a strong emphasis on user safety.

Brief

Choose a product category with a history of recalls and safety incidents, and redesign it with a strong emphasis on user safety.

Brief

Steamer

A garment steamer built for safety and effortless use.

Year

2024

Steamer

A garment steamer built for safety and effortless use.

Year

2024

The Problem

Everyday garment steamers are supposed to make life easier—but too often, they do the opposite. With multiple product recalls and over 200 injuries in 2024 alone, it's clear that current designs aren’t safe enough. The current market is in need of a safer, smarter solution.

Everyday garment steamers are supposed to make life easier—but too often, they do the opposite. With multiple product recalls and over 200 injuries in 2024 alone, it's clear that current designs aren’t safe enough. The current market is in need of a safer, smarter solution.

Everyday garment steamers are supposed to make life easier—but too often, they do the opposite. With multiple product recalls and over 200 injuries in 2024 alone, it's clear that current designs aren’t safe enough. The current market is in need of a safer, smarter solution.

User & Market Research

"Constantly leaking water."

"The water fill should be easier to fill."

"Looks like it’s good quality however it’s just too big. Might as well get out the iron."

"Hate that I have to buy distilled water to use this thing"

"Constantly leaking water."

"The water fill should be easier to fill."

"Looks like it’s good quality however it’s just too big. Might as well get out the iron."

"Hate that I have to buy distilled water to use this thing"

Concept Board

CMF

CMF

Say Hello to the

Steamer

Steamer

Steamer

Steamer

Steamer

Steamer

.

A garment steamer built for safety and effortless use.

Designed to Stimulate. Built to Satisfy.

Designed to Stimulate. Built to Satisfy.

By mimicking natural problem-solving behaviors, the Strabbler keeps dogs mentally engaged, encourages slower eating, and curbs destructive boredom.

Feature

Feature

Feature

Feature

Feature

Feature

Competitive Analysis

Competitive Analysis

Competitive Analysis

Interchangeable components allow for multiple play styles and difficulty levels, extending engagement and variety.

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