Brief: Create an enrichment dog toy with interchangeable parts that offers stimulation, exercise, and wet/dry treat dispensing.
Brief
Brief: Create an enrichment dog toy with interchangeable parts that offers stimulation, exercise, and wet/dry treat dispensing.
Brief
Brief: Create an enrichment dog toy with interchangeable parts that offers stimulation, exercise, and wet/dry treat dispensing.
Brief
Strabbler
A flavorful and interchangeable pet enrichment toy
Client
Benebone
Year
2023
Strabbler
A flavorful and interchangeable pet enrichment toy
Client
Benebone
Year
2023
The Problem
Dogs need more than belly rubs and daily walks—they crave mental engagement, sensory variety, and activities that tap into their natural instincts. When toys don't deliver, frustration (and destruction) usually follows.
Dogs need more than belly rubs and daily walks—they crave mental engagement, sensory variety, and activities that tap into their natural instincts. When toys don't deliver, frustration (and destruction) usually follows.
Dogs need more than belly rubs and daily walks—they crave mental engagement, sensory variety, and activities that tap into their natural instincts. When toys don't deliver, frustration (and destruction) usually follows.
To better understand the problem, I assessed a range of dog toys and reviewed feedback from dog owners to get a well-rounded picture of what works, what doesn't, and where potential improvements could be made.
To better understand the problem, I assessed a range of dog toys and reviewed feedback from dog owners to get a well-rounded picture of what works, what doesn't, and where potential improvements could be made.
To better understand the problem, I assessed a range of dog toys and reviewed feedback from dog owners to get a well-rounded picture of what works, what doesn't, and where potential improvements could be made.
User & Market Research
“Supposed to be for aggressive chewers, it wasn't!”
“Not mentally stimulating enough for my high-energy dog.”
“It’s impossible to clean!”
“Treats either fall out too fast or get stuck and never come out.”
“Supposed to be for aggressive chewers, it wasn't!”
“Not mentally stimulating enough for my high-energy dog.”
“It’s impossible to clean!”
“Treats either fall out too fast or get stuck and never come out.”
Concept Board
unpredictable play experience
unpredictable play experience
natural rubber, benebone flavored nylon, natural colors, soft & creased form
keeping dogs engaged by working with their innate canine instincts
keeping dogs engaged by working with their innate canine instincts
licking mat surfaces with easy cleaning
licking mat surfaces with easy cleaning
unpredictable play experience
unpredictable play experience
unpredictable play experience
natural rubber, benebone flavored nylon, natural colors, soft & creased form
licking mat surfaces with easy cleaning
licking mat surfaces with easy cleaning
licking mat surfaces with easy cleaning
keeping dogs engaged by working with their innate canine instincts
keeping dogs engaged by working with their innate canine instincts
keeping dogs engaged by working with their innate canine instincts
Sketch Ideation
I began sketching based on forms tha
I began sketching based on forms tha
I began sketching based on forms tha
Prototyping
Say Hello to the
Strabbler
Strabbler
Strabbler
Strabbler
Strabbler
Strabbler
.
A flavorful and interchangeable pet enrichment toy
Designed to Stimulate. Built to Satisfy.
Designed to Stimulate. Built to Satisfy.
By mimicking natural problem-solving behaviors, the Strabbler keeps dogs mentally engaged, encourages slower eating, and curbs destructive boredom.
Modular Play System
Interchangeable components allow for multiple play styles and difficulty levels, extending engagement and playstyle variety.
Modular Play System
Interchangeable components allow for multiple play styles and difficulty levels, extending engagement and playstyle variety.
Modular Play System
Interchangeable components allow for multiple play styles and difficulty levels, extending engagement and playstyle variety.
Crafted from toxin-free natural rubber
Crafted from toxin-free natural rubber
Crafted from toxin-free natural rubber
Crafted from toxin-free natural rubber
Crafted from toxin-free natural rubber
Crafted from toxin-free natural rubber
Easy to clean grooves—no more food clinging in hard to reach crevices.
Easy to clean grooves—no more food clinging in hard to reach crevices.
Easy to clean grooves—no more food clinging in hard to reach crevices.
Easy to clean grooves—no more food clinging in hard to reach crevices.
Easy to clean grooves—no more food clinging in hard to reach crevices.
Easy to clean grooves—no more food clinging in hard to reach crevices.
Tasty Nylon Core
Tasty Nylon Core
Tasty Nylon Core
Benebone signature flavor infused nylon (e.g., peanut butter, bacon, prime rib).
Competitive Analysis
Competitive Analysis
Competitive Analysis
Interchangeable components allow for multiple play styles and difficulty levels, extending engagement and variety.
